Our origin story

Back in a mythical time just before 2000, our founder Scott moved from California to Chicago to start a construction data company after finding himself somehow ahead of the digital-for-all trend on the west coast. I know, we didn't believe it either! But this was before Silicon Valley could serve small/medium businesses at an affordable access point with an ability to scale realistically.

With Midwestern grit and work ethic, the construction data business grew to several offices nationwide, and began selling information to building product manufacturers and the largest architectural firms. Eventually, a holding company merged his company with three other national companies, but selected his CRM and Product Teams as the basis of the new conglomerate. Occasionally finding himself in sharky waters being the chosen COO of an 800-person company, he fine tuned how to spot teams and people who have good skillsets, intentions and emotional intelligence; not just good first impressions, a big vocabulary and flashy pitches.

By going through multiple phases of company building, IP acquisition and strategic buy-outs to secure marketshare, immense knowledge and contacts were gained that we apply to your business to remove barriers and get to smooth sailing. Scott's focus and the team's in the digital-for-all mission we believe in, is embracing nimble cloud-based software, integrating great API touch points so systems can communicate in real time, and AI implementation eliminating time-consuming administration and executing consistently.

When you find a good colleague that 'gets it' you remember them, and that's who makes up Sea Change Advisors today!

Scott Waterbury

Founder and Managing Director

Dynamic SaaS and DaaS executive with a proven track record of building, scaling, and exiting high-growth technology companies. Co-founder and former COO of BidClerk, a construction intelligence platform acquired in a private equity transaction yielding 60x ROI. Led post-merger integration and operations at ConstructConnect, overseeing 500+ team members and $160M in revenue.

Trusted advisor to venture-backed and PE portfolio companies with deep expertise in operations, product, GTM strategy, and M&A execution. Adept at aligning stakeholders, accelerating growth, and unlocking enterprise value in complex, data-driven environments. Now seeking an executive leadership role in a forward-thinking SaaS or DaaS company.

Jon Kovar-Tooke

Operations & Revenue Advisor

Experienced leader with 10+ years driving operational change across multiple departments and delivering measurable business impact through focus on personal and team dynamics of change.

Expertise in leading teams through complex initiatives, streamlining systems, mapping and implementing processes across technology, marketing, and business functions. Recognized for eliminating inefficiencies and enabling growth with thoughtful execution, while ensuring proper IP compliance and organizational optics - both internally and externally.

Strong background in both SaaS and service-oriented environments, with a proficiency to align business goals with technical solutions, designed to mitigate potential disruptive technical and market trends.

Marty Allen

Finance & Collections Advisor

Seasoned Finance and Credit Manager of 15+ years, where he oversees all aspects of credit operations, establishing credit policies, conducting risk assessments, and managing a portfolio of commercial accounts.

With a demonstrated ability to streamline credit processes and implement creditworthiness criteria, he delivers measurable results in collections efficiency and financial risk mitigation.

Having recovered millions for several wholesale companies, he leads collection strategy and execution efforts. Reducing DSO, recovering delinquent balances, and maintaining customer relationships to minimize future write-offs, turning around past-due invoices through proactive outreach, negotiating payment plans, and employing dispute resolution strategies.